Worry about the world, dare to be the first. The eight characters of Changsha Spirit embody both a sense of ownership that considers the overall situation and a fighting spirit that dares to take responsibility. Even today, they continue to inspire the people of Changsha to forge ahead in the wave of modern commerce.
The catering supply chain market is the same. With the rapid development of the "Xiangjun" brand in the national chain market in recent years, the cooperative distributors of COFCO Catering in Changsha actively explore the experience of terminal chain catering services, and with the spirit of daring to be the first to strive, have made outstanding achievements in the seasoning market.
Recently, a special event on the seasoning market of COFCO Food and Beverage Fortune Store was successfully held in Changsha. This event consolidates team consciousness, stimulates the spirit of struggle, draws on the rich nutrients of Changsha spirit, aggregates scattered experiences into systematic methods, and transforms local breakthroughs into global development momentum. It will become an important milestone in the development of COFCO's catering and seasoning business.
Industry research shows that in recent years, the market size of China's seasoning industry has continued to steadily grow, and compound seasonings have shown an explosive growth trend with an annual compound growth rate of 10.2%.
The demand for chain and standardization in the catering industry is the core driving force behind the transformation of the seasoning industry.
Against the backdrop of large-scale procurement dividends driving direct supply systems to the kitchen, chain restaurants needing to ensure consistent taste across national stores, and top chain brands seeking differentiated competition forcing seasoning suppliers to provide exclusive formulas and customized solutions, supply chain enterprises are facing a collective transformation from "traditional brewing" to "food industrialization solution providers".
By leveraging the leading role of state-owned enterprise brands in the industry, deeply exploring the industrial advantages of the group, and integrating internal and external advantageous resources from multiple dimensions, COFCO Food and Beverage Fortune Store has established a product system in the seasoning section that covers the entire kitchen scene, including vinegar, soy sauce, and cooking wine. With customized, scenario based, healthy, and intensive high-quality products, COFCO Food and Beverage Fortune Store has helped catering enterprises achieve high-quality development.
Customized research and development of catering supply chain is the trend. COFCO Food and Beverage Manager has launched a series of customized products in the seasoning section based on terminal demand. For example, Fu Shopkeeper's small stir fry and dark soy sauce, combined with the strong color and flavor of Hunan cuisine, are tailored for Hunan cuisine brands; Fu Shopkeeper's salt reducing premium soy sauce is developed for consumers with light flavors and a need for salt reduction. These products precisely meet market demand and have won wide recognition from customers.
In terms of scenarization, COFCO Food and Beverage Fortune Shopkeeper has formed a three-tier classification system for basic products, specialty products, and high-end products by segmenting the usage requirements of category product lines.
Among them, basic products meet the basic operational needs of catering enterprises with stable quality and reasonable prices; Featured products cater to the differentiated needs of catering enterprises, with unique flavors and qualities; High end products can meet specific consumers' ultimate pursuit of quality and taste, with carefully selected materials and exquisite craftsmanship, bringing high added value and profit margins. Referring to the grading standards of different categories of COFCO Food and Beverage Fortune Shopkeeper, catering enterprises can significantly improve the quality and output efficiency of dishes by selecting suitable supply chain products based on their business.
In terms of health and safety, COFCO Catering is committed to providing consumers with nutrition, health, and safety guarantees. Supported by advanced testing technology from COFCO Nutrition and Health Research Institute, COFCO Catering leverages technological innovation to support food safety management. Its strict quality management system covering the entire chain, process, and lifecycle encompasses multiple dimensions such as support systems, control systems, product standards, and work principles, all of which set high standards and strict requirements to ensure product safety and health.
In terms of intensification, adhering to the concept of "from chef to chef", COFCO Catering, with the support of the Master Chef Craftsmanship Club, continues to deepen its food and kitchen interaction capabilities. COFCO Catering has deeply integrated the professional capabilities of top chefs in dish research and development, flavor shaping, and food industrialization production, and has initially completed the transformation from kitchen research and development to the production of seasoning products.
Seize the critical moment of deep transformation in the seasoning market and fulfill the social responsibility of leading the industry with state-owned enterprise brands. Based on customized research and development capabilities, COFCO Catering leverages its one-stop advantages and standardized product portfolio to provide exclusive formulas tailored to top brands; By using scenario based segmentation of demand, meet the differentiated operational needs of catering enterprises; With strong research and development capabilities, advanced testing technology, and strict quality management system, we ensure the nutritional health of our products; We will deeply integrate the professional capabilities of top chefs in dish research and development, flavor shaping, and other aspects with the industrial production capacity of food, and steadily enter the polyphonic market.
COFCO Catering Manager will work with colleagues in the seasoning market industry to write a new paradigm for the high-quality development of China's seasoning market with the Changsha spirit of "daring to be the first".